Place the whole bell peppers on a baking sheet and bake for 40 - 45 minutes.
Use tongs and immediately place in a heatproof bowl, cover and seal the top with foil or plastic wrap for 15-20 minutes. When peppers have cooled enough to handle, remove the peelings. Slice peppers in half and remove stem and seeds. Slice each pepper vertically once more, for a total of 8 slices.
Lay each slice on a plate then pat it dry with a paper towel. Spread 1-2 tablespoons of cheese over each slice and sprinkle with chives. Roll peppers and refrigerate until ready to serve.
Tip: If there's any leftover cheese spread, enjoy on wheat crackers or as a veggie dip.